I don’t just make content... I create it. With a background in broadcast production, journalism, and marketing, I’ve spent years developing the technical skills and creative instincts to turn ideas into engaging stories that people actually want to watch, read, or share - often with little to no budget.
As part of the lead-up to the 2024 Ontario Winter Games, I created a video series to introduce viewers to the wide range of sports featured in the Games by spotlighting local sport organizations.
I produced the series from start to finish... writing, filming, editing, and even composing and performing the theme music.
Ed, our enthusiastic host, helped bring the energy and curiosity, while I worked behind the scenes to make each video fun, clear, and community-focused.
The result was a set of videos that not only built excitement for the Games, but also celebrated the local athletes, volunteers, and clubs that make Thunder Bay’s sport community so special.
A lighthearted video series created during the pandemic to highlight local restaurants. Co-hosted with my niece, beloved by locals and restaurant owners alike.
When the pandemic hit and travel came to a standstill, I launched Visit Thunder Bay From Home - an entirely virtual experience designed to keep our city top of mind and lift community spirits during an uncertain time.
I curated a collection of local content that let people explore Thunder Bay from the safety of home: virtual tours of attractions, local recipes to recreate favourite treats, Thunder Bay-made products available for delivery, and even a playlist of songs inspired by our city.
It was one small way to stay connected, keep the tourism brand alive, and remind people that even when we couldn’t welcome visitors in person, Thunder Bay still had something special to share.
When travel returned, I had two simple social media posts go viral...